Personal branding
Build a personal brand around your expertise
Having expertise is one thing. Making that expertise clear, credible and memorable is another.
Having expertise is one thing. Making that expertise clear, credible and memorable is another.
Start with position, not posting
Before deciding what to post, decide what you want to be known for, who needs that expertise and why your point of view matters to them.
Build association
A strong personal brand repeatedly connects your name to a useful area of expertise. Your profile, message and content should reinforce the same association.
Make the presence consistent
LinkedIn, speaking, social content and every professional touchpoint should communicate the same value with clarity and confidence.